- Teaches you how to analyze financial information and assess risks;
- is attuned to European trade and industry;
- takes a practical approach, with many examples and exercises.
How can you optimally analyze the economic component of the business environment and what data does this require? Economics and Business environment provides students with practically applicable knowledge of these aspects of European trade and industry.
The influence of the economic business environment on the sales and profits of a company is also extensively discussed. In this way, students gain insight into the economic risks that a company faces.
In Economics and Business environment, the causal relationships between economic concepts are presented in clear, schematic models. The book also contains many examples, exercises (including the answers), summaries and a glossary with key concepts.
This renewed, sixth edition has been completely updated. In addition, this edition extensively discusses the Sustainable Development Goals (SDGs).
A Dutch version of Economics and Business environment is also available: Algemene economie en bedrijfsomgeving.
Economics and Business environment can be used by all students pursuing a management position in the business sector or the public sector.
On the additional website students will find lots of extra study material, like the answer keys to exercises, explanatory videos about difficult concepts and test questions per chapter. For lecturers there are assignment answers, test questions in Toets op Maat and PowerPoints.
About the authors
For over twenty years now, Ad Marijs & Wim Hulleman are the authors of the successful Noordhoff-series "General Economics and Business Environment". Furthermore they are both lecturers in general economics at the Windesheim University of Applied Sciences.
